Extreme Marketing Podcast

Bill Lauf

For four decades, Bill has worked in the events/trade show marketing industry. He began selling exhibits in 1983, was the corporate sales trainer for Skyline Exhibits, Inc. from 2000-2013 and has had his own consultant services since 2014. Trained in consultative selling, social styles, negotiating, presentation skills, advanced discovery and customer service, he now creates and delivers seminars and trainings on trade show marketing to exhibiting companies in North America. Additionally, he is an accomplished tenor (4-string) guitarist who writes, performs and records his own songs and often brings that performance dynamic to his trainings. Bill is currently a sales and strategy consultant to a handful of exhibit houses and several of their select clients.